From a pure car show to an international mobility platform

The first automobile exhibition in Germany took place as early as around 1897. A lot has changed since then – the IAA is responding to the changes in the automotive industry. The concept has been transferred from a pure car show to a mobility platform. The aim is to develop a leading international platform for the mobility of the future.

The focus is not only on automobiles with fascinating technology, but also on sustainable mobility, intelligent transport solutions and dialog formats. Megatrends such as sustainability, mobility as a service (MAAS), electrification, autonomous vehicles, artificial intelligence, sensor technology, smart cities, micromobility, hydrogen (H2) and the high-tech developments required by increasing connectivity all play a role.

In short – the mobility mix that will be of huge relevance in cities and also in rural areas in the future can already be experienced first-hand at the IAA. In line with these developments, this year’s IAA will not only take place in the exhibition halls; city center squares and major traffic axes will also be included for the exhibitions and presentations of the mobility of the future. Startups with their high-tech developments will also get a place on the IAA stage next to the big players.

Stop by and visit us!

Cognata, a startup from our magility startup network , will also be represented at the IAA 2021. Cognata is a global leader in large-scale automotive simulation for the Advanced Driver Assistance System (ADAS) and Autonomous Vehicle (AV) markets. Cognata provides simulation solutions for the entire lifecycle of automated vehicles from training to testing to deployment, including digital twin environments and a wide variety of use cases.

Nada Lea Welker, Chief Marketing Officer at magility and Dr. René Schellenberger, Chief Operating Officer at magility will represent Cognata at their booth A412 in hall B2 – Feel free to contact us!

If you are interested in a personal meeting at the IAA 2021, please contact us here or visit us directly on site at the Cognata booth.

The IAA exhibition schedule is as follows: Tue, Sept 7, 2021 to Sun, Sept 12, 2021, press day is Sept 6.