by Nada Welker | Sep 12, 2023 | Uncategorized
Visitor surge at IAA MOBILITY 2023
IAA MOBILITY 2023 witnessed record levels of international participation, with 750 exhibitors from 38 countries, making it a truly global event for exhibitors, speakers, guests, and journalists. The event showcased in excess of 300 world premieres and innovations, underscoring the exhibitors’ exceptional innovation capabilities. More than 500,000 visitors attended the event from September 5th to 10th, with over 100,000 people present at the IAA MOBILITY’s Open Space in the heart of Munich on Saturday alone. International media coverage increased by over 70 percent compared to IAA Mobility 2021, with 3,700 accredited journalists from 82 countries in attendance. This high level of international presence was also reflected in the visitor demographics, with approximately 30 percent of the attendees originating from 109 different foreign countries.
Engagement with Stakeholders, Politics, Society, and Business
The IAA MOBILITY was inaugurated by Federal Chancellor Olaf Scholz, and it featured over 500 high-profile international speakers at the IAA Conference, providing exclusive insights into the future of mobility. This included many leading CEOs from both established mobility and tech companies as well as promising startups. Notable international figures, such as Oscar winner Natalie Portman, Mars mission candidate Alyssa Carson, and climate advocate Sophia Kianni, also took the stage in Munich.
The intensive dialogues and constructive debates with various stakeholders from politics, society, and business at the Open Space and IAA Summit are crucial elements in achieving climate-neutral mobility successfully.
The recent images broadcasted from Munich vividly depict the automotive industry’s unwavering commitment to preserving Germany’s status as the “Land of the Car” while aligning with climate objectives, the welfare of individuals, and economic prosperity. The advanced concept introduced in Munich has demonstrated consistent success this year.
Magility @ IAA Mobility 2023 – Our Perspective on the New IAA Mobility
IAA Mobility 2023 served as a crucial platform for the global automotive industry to showcase its latest technologies and innovations. From the vantage point of an automotive technology consulting firm such as Magility GmbH, the following trends become particularly prominent.
Electromobility
The electrification of automobiles remains the most significant trend in the industry.
The use of electromobility is increasing worldwide due to legal regulations and financial incentives. New emissions regulations in China and Europe, along with government incentives in the USA and Europe, are making electric vehicles more attractive to consumers. Simultaneously, advanced driver-assistance systems are paving the way for semi-autonomous mobility in the near future. The utilization of shared mobility, especially among Generation Z, is expected to rise significantly. The increasingly digital and connected lifestyle of consumers is also driving higher demand for seamless mobility solutions, particularly in the micro-mobility and last-mile transportation sectors. The automotive industry must embrace comprehensive connectivity as the foundation to address this mobility revolution.
IAA Mobility 2023 showcased numerous new electric vehicles, including models from established manufacturers like BMW, Mercedes-Benz, and Volkswagen. Many Chinese OEMs are actively contributing to this trend, offering their electric vehicles at competitive prices. The significance of charging infrastructure for electric mobility was further highlighted during the IAA MOBILITY.
Vehicle batteries are becoming “virtual power plants” within a smart grid. Swiss startup Hive Power demonstrated how smart grid balancing works.
Connectivity
Connectivity is another crucial trend in the automotive industry. The growing importance of connectivity for vehicle manufacturers stems from the fact that cars are becoming increasingly digitalized devices on wheels. Connected vehicles can communicate with other vehicles, infrastructure, and the internet, opening up new opportunities for safety, convenience, and entertainment.
This transformation requires traditional automakers, initially not primarily software companies, to build their expertise and establish partnerships to acquire the necessary skills to manage the complexity of software-defined vehicles. Investments in enabling seamless connected digital experiences are necessary to meet consumer expectations. Simultaneously, automakers must address the challenges of data management and cybersecurity as the volume of data, both within and outside the vehicle, continues to grow.
To better align themselves with connectivity, automakers must strike a balance between the costs of developing mobility services and the potential revenues from digital offerings. They need to accurately assess consumer willingness to pay in different markets and segments and strategically determine where to focus their efforts. Connectivity is crucial for enabling the new era of mobility, not just a means to an end. The IAA Mobility 2023 showcased numerous new connectivity solutions.
Sustainability
The concept of “sustainable mobility” goes beyond emission reduction and the development of alternative propulsion systems. It also encompasses the more efficient use of transportation modes. In public transportation and shared mobility, better utilization can help reduce the number of vehicles in urban areas. Smart cities and vehicle connectivity offer opportunities for smarter and more sustainable traffic management.
The question of whether we can achieve entirely emissions-free driving in the future becomes intriguing due to new projects related to E-fuels and carbon capture. There are many opportunities in the mobility sector to become more sustainable and improve the lives of billions of people and the environment.
The automotive industry is acutely aware of the challenges posed by climate change and is working to make its products and processes more sustainable. Sustainability was a central theme at the IAA Mobility 2023. “Circular economy” is a current buzzword and was a challenging topic in the IAA Mobility Visionary Club.The concept of a circular economy holds the potential to deliver eco-friendly mobility while posing both an opportunity and a challenge for the automotive sector. At its essence, it strives to generate new without depleting fresh resources.
Such an approach enables the sustainable use of finite resources and contributes to reducing CO2 emissions. A new label for sustainable vehicles was also introduced at the IAA.
[infobox headline=”At a glance”]
- The IAA MOBILITY 2023 recorded record participation with 750 exhibitors from 38 countries.
- Over 300 world premieres and innovations were presented.
- The event attracted more than 500,000 visitors, including over 100,000 on a single Saturday.
- International media coverage increased by over 70 percent compared to 2021.
- German Chancellor Olaf Scholz opened the event, and over 500 high-profile international speakers discussed the future of mobility.
- Electromobility remains a key trend, with increasing adoption due to legal regulations and financial incentives worldwide.
- Connectivity is becoming increasingly important as cars are becoming digitally connected devices on wheels.
- Sustainable mobility goes beyond emissions reduction and alternative propulsion and includes more efficient use of transportation.
- New projects involving E-fuels and CO2 capture could enable a carbon-neutral future.
- Additional trends include software-defined vehicles, artificial intelligence, and advanced safety technologies.
[/infobox]
The automotive industry is undergoing a massive technological transformation, with electrification, connectivity, and software development shaping the future.
Other Trends at IAA Mobility 2023
Additionally, the IAA Mobility 2023 featured the following trends:
- Software-defined Vehicles: Software is becoming a critical success factor in the automotive industry. New providers of automotive operating systems, such as SONATUS from California, are emerging.
- Artificial Intelligence: Customers increasingly expect personalized products and services. Automotive manufacturers and suppliers are working to personalize their offerings with AI. Numerous new personalized products and services were showcased at the IAA Mobility 2023. For example, German company XaiTeck, which defines applications using Explainable Artificial Intelligence and Knowledge Graphs, presented its innovations.
- Security: Security is a central theme for the automotive industry. The IAA Mobility 2023 introduced various new safety technologies, with a focus on autonomous driving systems. Cybersecurity companies like Magility Cyber Security GmbH also made their presence felt.
The IAA Mobility 2023 demonstrated that the automotive industry is undergoing a massive and profound technological transformation and facing international competition. Electrification, connectivity, and electronification (software) are the most critical technological trends that will continue to shape the industry in the coming years from Magility’s perspective.
by Nada Welker | Mar 31, 2023 | Artificial Intelligence, Automotive Industry, Digital Health, Future Trends, Internet of Things, Know-How and inspiration, Market development & Trends, strategy in change
Metaverse is the latest buzzword in the technology industry and hot on everyone’s lips. What’s it all about exactly? Is it a new virtual world, a new reality that is changing the way we live and work, or just a fad that will soon disappear? In this article, we take a closer look at this new technology, its potential applications and its impact on the future.
What is the metaverse?
On October 28, 2021, Facebook renamed itself Meta, reflecting the company’s long-term vision to create a shared virtual space that connects people from around the world. But Facebook, as a social media giant, has been doing that for a long time, right? True, but let’s try to dig a little deeper than that.
Imagine being part of a virtual world that looks and feels like the real world. You could explore cities, visit stores, and interact with others whenever you wish. You would be able to attend concerts, watch movies, or play any games you desire. You could even set up your own virtual house, decorate it, and invite friends over. Or you could attend virtual work meetings and conferences without leaving your house. For simplicity, you can think of a metaverse as the next generation of the internet.
Which technologies should be used?
For the metaverse to become a reality, it is important to understand that several new technologies must coexist: Among them, for example, virtual reality (VR), augmented reality (AR), head-mounted displays (HMDs), AR Cloud, Internet of Things (IoT), 5G, artificial intelligence (AI) to name but a few. Meta has already invested heavily in these technologies, developing hardware such as its Oculus VR headsets, while AR glasses and wristband technologies are also in the works. According to Statista, the market value of such virtual reality and extended reality sets is expected to grow from $31 billion in 2023 to $52 billion in 2027, a remarkable 13.7% compound annual growth rate.

Source: https://www.statista.com/outlook/amo/ar-vr/worldwide#revenue
However, there are other important innovations that can make metaverse a strategic technology trend:
1. Web3: Web3 is a new stack of technologies that enables the development of decentralized web applications. It gives users control over their own identity and data, a feature that is critical to the metaverse.
2. Spatial Computing: This is another important innovation that paves the way for the metaverse. This is a technology that seamlessly connects the physical and digital worlds. This technology allows users to interact with virtual environments in a more natural and intuitive way than has ever been possible before.
3. Digital Twin of a Person (DToP): This is another exciting new innovation that reflects a unique individual and represents a near real-time synchronized multi-presence. This technology enables individuals to be present in multiple places simultaneously, in both digital and physical spaces.
4. Digital Twin of a Customer (DToC): Similar to DToP, DToC is a dynamic virtual image of a customer that simulates behavior and learns to emulate and anticipate it. This technology enables the creation of highly personalized experiences in the metaverse, where customers can be individuals, personas, groups of people, or even machines.
Who will own the metaverse?
While Facebook’s recent rebranding as Meta and announcement of significant investment in building the metaverse has certainly brought this concept to the forefront, other tech giants such as Microsoft, Google, Nvidia, Qualcomm, and Amazon have also expressed interest in exploring the potential of the metaverse. In addition, smaller startups and gaming companies are also working to develop metaverse platforms. What we do know is that Meta, as an individual company, will not own the metaverse. What the ownership and management of the metaverse will look like in the future is a completely open book.
What opportunities does the metaverse offer for the automotive industry?
It’s easy to imagine the metaverse taking hold in the gaming and entertainment industries. What’s more exciting is, it also has the potential to go beyond these sectors and revolutionize the automotive industry.
One of the key areas where the metaverse could have a significant impact is in the development and testing of autonomous vehicles. The ability to create a virtual world where autonomous vehicles can be tested in a number of different scenarios would save a lot of time and resources compared to physical testing. The metaverse can also provide a virtual environment to speed up the prototyping process when developing a vehicle and use digital twins to optimize production processes. BMW’s virtual factory, for example, uses NVIDIA’s Omniverse software to create digital twins for each vehicle produced. Other OEMs, such as Hyundai, have also partnered with Unity, a game development platform, to build a meta-factory, which is a digital twin of the company’s physical factory supported by a metaverse platform.
In addition, the metaverse could be used to provide customers with a more immersive experience when purchasing a vehicle. According to a recent McKinsey and Co. survey, customers in the United States visited an average of only two showrooms before purchasing a vehicle, down from five in 2007. This trend could be leveraged to create a virtual showroom where customers can interact with different models and even customize their vehicles to their own specifications. This could revolutionize the car-buying experience, making it more appealing and personalized for consumers. Although a customer will always want to see the actual car in person before buying, this technology has the opportunity to reinvent car dealerships.
Revolutionizing the Automotive Industry and Transforming the Future
In summary, the metaverse will revolutionize the internet as we know it – including the automotive industry. Its impact will be felt in many ways, from development to manufacturing and distribution to customer services. Industry players who embrace the metaverse and use its capabilities to develop innovative products and services will undoubtedly have a competitive advantage over those who lag behind in its adaptation. The metaverse will create new revenue streams, transform the customer experience and enable new business models that were previously unimaginable. As we move toward a future where technology blurs the lines between the physical and digital worlds, the metaverse will play an increasingly central role in shaping the way we interact with each other. The question is not whether the metaverse will change the world, but rather how quickly and effectively industry players will adapt and embrace this new reality. The future is exciting, and the metaverse is undoubtedly one of the key drivers that will shape it.
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by Julia Riemer | Sep 14, 2022 | Interviews, Know-How and inspiration, Market development & Trends, New Mobility, Smart City, Technologies for new markets
With technological progress, the demand for electrical energy is increasing immensely, making not only generation but also distribution a challenge. This growing demand increases the complexity of power grids as requirements for reliability, efficiency, safety, and environmental and energy compatibility increase. These circumstances require an intelligent grid, now known as the “smart grid.” This is a technology in which intelligent functions are implemented to make the power distribution system more efficient, reliable, and sustainable. This article provides an overview of “smart grids” with its features and application scenarios. Read in the following why smart grids are becoming increasingly important and what solutions are already on the market.
The International Energy Agency (IEA), headquartered in Paris, cites grid integration as one of the four biggest challenges in expanding renewable energy capacity, along with the non-technical challenges of financing, permitting and social acceptance.
By 2026, renewables could grow 60% faster than in the past five years, as the technology to harness wind and solar power has matured and 137 countries have pledged to reduce their fossil fuel power generation to zero. But for the promises to become reality, we need smart grids so that this energy generation and, above all, energy distribution can function properly.
Smart grids perform four important tasks for the energy transition: They increase the resilience of the grid, increase the integration of renewable energies, reduce costs and enable universal access to clean electricity.
What makes smart grids so special?
The constantly increasing demand for energy should no longer be met, or only in exceptional political situations, by building more power plants that use fossil fuels, as these pollute the environment and contribute to global warming. Therefore, renewable energy is preferred instead – but these are distributed, volatile resources that must be managed within a smart grid infrastructure to ensure a steady supply of energy at all times.
Smart grids allow real-time data from line sensors, loads and generators to be collected and transmitted to a central control point that can perform analysis and control functions. This enables power load balancing, outage restoration and distribution management.
Limitations of the traditional network
Unlike renewable energy generators, whose output depends largely on prevailing weather conditions, conventional fossil fuel power plants provide predictably steady energy. However, they come up against the barrier of environmental sustainability and should accordingly be taken off the grid wherever and whenever possible.
In the meantime, demand for electricity is steadily increasing as, for example, we increasingly take our personal and work lives online and use more and more electric vehicles. So without technological advances, we would be faced with a shrinking stock of fossil fuel power plants that would have to serve an incessant increase in demand for electricity.
This strain would have led to an increasing frequency of power anomalies and blackouts on aging grids that have limited ability to detect and respond to faults in real time.
Fortunately, there are now new technologies being deployed to address these issues. These technologies, and in particular the way they work together, can be grouped under the umbrella term “smart grid”.
[infobox headline=”The morst important facts in brief”]
- Power grids are becoming more complex as demands for reliability, efficiency, safety, and environmental and energy sustainability continue to rise
- The technology behind smart grids makes the power distribution system more efficient, reliable and sustainable
- Smart grids enable power load balancing, outage restoration, and optimize distribution management
- With smart grids and renewable energy sources, electricity consumers can move from pure consumption to “prosumerism”
- Smart meters: By 2032, all electricity consumers in Germany must have at least one digital meter without a gateway
- Semiconductors: The use of modern power electronics could save more than a quarter of electrical energy
- Smart grids could also solve the problem of charging stations for electric vehicles in the future
- Once the technology is fully installed, including in the field, the potential for energy costs to drop significantly and for real-time data control and large-scale charging to become easier increases
- Hive Power offers innovative solutions for smart grids
[/infobox]
Smart grid technologies and interactions
Renewable energies have the advantage that they are clean and cost less and less. However, in addition to the aforementioned disadvantage of volatility, there is also the challenge that plants such as wind farms tend to be widely dispersed rather than centralized.
For this newer grid model, with its multiple distributed energy sources, to function reliably and efficiently, it must be monitored and controlled. It can be thought of as a typical IoT application. Data can be collected in real time from line sensors, loads and generators and relayed to a central control point that can perform analysis and control functions. This enables balancing of power loads, troubleshooting of outages, and management of distribution.
It also facilitates peak shaving, where grid operators can draw on energy supplies from users’ on-site renewable energy systems or even batteries to supplement their own capacity during periods of high demand.
The grid is developing self-healing properties as control systems can detect simple problems and make repairs without intervention. More serious damage to the infrastructure can be reported to technicians in the control center so that timely repairs can be made. To further improve reliability and uptime, the grid can become adaptive, meaning that power is rerouted to bypass problem areas. In this way, the area affected by power outages is limited.
Germany’s progress in renewable energies
In 2020, Germany exceeded all forecasts and achieved 45% renewable energy based on total gross energy consumption. 33% of this came from solar and wind power, the most volatile energy sources. Globally, a 30% share of renewables has been achieved, and grids today, thanks to a combination of robust infrastructure and smart grid technology, are not only cleaner, but also more reliable and resilient.
Digitization allows us to transform the complexity of the modern grid from a weakness to a strength.
This is necessary for the operation of the modern grid, where distributed energy resources (DERs) are on the rise – from small solar and wind farms to electric vehicles (EVs), homes with solar panels, and commercial microgrids. Literally hundreds of millions of new supply points are added to the grid every year. The number of electric vehicles is also growing exponentially, with 26 million vehicles expected to be sold in the U.S. alone by 2030, up from 5.6 million this year.
Possible savings through smart grids
Digitization – sensors, artificial intelligence, and automation – harnesses the combined power of all these DERs and shifts electricity demand in buildings and e-vehicles to times when solar and wind power are available. In this way, cities can use more renewable energy and less fossil fuel backup power. This demand flexibility also helps to mitigate peak demand. In the EU alone, the flexibility of smart grids could save billions annually from now until 2030, as infrastructure expansion can be adjusted to the necessary level.
And the cost savings go even further, extending to ordinary electricity consumers. With smart grids and renewables, electricity consumers can move from pure consumption to “prosumerism,” meaning they can generate and consume electricity themselves and even sell the rest back to the grid.
Imagine 26 million electric car drivers who can charge their vehicles on the grid. At 40 kWh per e-vehicle, they could sell enough clean electricity back to the grid to power 100,000 U.S. homes for an entire year. Prosumerism could make clean electricity affordable for many more people.
The International Renewable Energy Agency also recommends smart grids for developing countries to meet rising renewable electricity demand while creating new opportunities for economic growth.
Universal access to clean electricity is central to a successful energy transition. Specific care must be taken to ensure that people can use safe, smart, sustainable electricity wherever they cook, heat, cool, drive, etc.
All the answers to the question of how we can achieve net zero emissions globally by 2050 may not yet be answered. The potential of green hydrogen and other innovations is still being explored to curb the emissions in aviation, shipping and heavy industry.
But the technology we need to meet the U.N. Environment Program’s goal of halving global emissions by 2030 already exists. In fact, clean electrification of buildings, industry and transport could eliminate three-quarters of global emissions.
Application scenarios for smart grids
While the conventional power grid distributes the electricity generated centrally by large power plants to consumers, smart grids also bring together all the data streams of the energy supply. For example, the highly fluctuating feed-ins from solar and wind power plants can be efficiently balanced and specifically controlled in the existing power grids. The amounts of energy generated and consumed must be continuously measured and analyzed by IoT-enabled sensors and devices.
Smart meters
On the consumer side, this is addressed with smart meters. They also control the feed-in of solar power when consumers with a solar system on the roof also become electricity producers (prosumers). Installation of the necessary smart metering systems (iMSys) is not mandatory until annual electricity consumption exceeds 6,000 kWh – or when consumers feed electricity into the grid themselves. In this case, a smart meter gateway (SMGW) with an integrated security module receives the metering data and processes it for external market participants, internal controllable energy consumers and energy generators (smart household appliances, photovoltaic systems). By 2032, all electricity consumers in Germany must have at least one digital meter without a gateway.
Semiconductors for the energy transition
Measuring, controlling, transforming and communicating – power electronics are of particular importance in the energy transition. While photovoltaic systems or batteries, for example, supply direct current, wind turbines deliver alternating current at a frequency that cannot be used directly. At the same time, electricity consumers have individual needs in terms of current and voltage. The energy-saving potential is immense, because statistically speaking, electricity already passes through at least one converter on its way from the generator to the consumer. According to a study by the European Center for Power Electronics (ECPE), more than a quarter of electrical energy could be saved by using modern power electronics.
And in some areas, silicon is no longer the first choice. Wide bandgap semiconductors, such as the increasingly used silicon carbide (SiC) and gallium nitride (GaN), benefit from higher switching power while maintaining low losses. However, according to analysts at Yole Développement, the technology is still at an early stage of development. They expect SiC devices to generate $6.3 billion in sales in 2027. In the meantime, silicon devices continue to surprise with significant performance gains and will continue to be a source of revenue for the industry in the coming decades. In general, thermal management, robustness, reliability and ultimately packaging continue to be key issues in semiconductors.
Embedded systems
Semiconductors are also the building blocks of embedded systems in a digital, networked and automated energy world. For example, they provide data on the state of the grid, the temperature, the current flow and the angle of the cables. The data is processed in the cloud or directly on site (edge) with AI algorithms. Embedded systems are also transforming traditional building automation into a form of prediction-based management that offers significant potential for energy savings. And in the future, buildings with smart meters (iMSys) connected to a smart grid will not only be able to optimize their own consumption, but also take on the role of electricity producer themselves by feeding surplus energy into the grid.
Interview with Hive Power –Innovative solutions for smart grids
Founded in Switzerland in 2017, Hive Power is a leading provider of innovative smart grid solutions. Hive Power offers a SaaS platform that optimizes existing electrical distribution networks, both from a technical and economic point of view.
Hive Power’s team consists of researchers and scientists with deep knowledge in smart grids, data science and optimization with many years of experience in research and pilot projects on distributed energy management. We spoke with Mr. Gianluca Corbellini, CEO of Hive Power and appreciate the informative answers.
5 Questions for Mr. Ginaluca Corbellini from Hive Power
Q: What has your experience been like tackling the traditional grid with new ideas?
A: It’s been an impactful journey. When we set out in 2017, we had a clear objective to optimize flexibility management for distribution grids and energy suppliers. And we have proven our viability and market fit with our applications for Flexibility Orchestration used in operation by our customers who are innovating from the traditional grid into the smart grid.
Through the help of key mobility industry players, we have tested smart-grid applicable solutions like Vehicle-to-Grid and EV smart charging and produced the FLEXO Smart EV Charging solution that serves automotive companies and EV fleet managers.
Q: What’s your most interesting smart grid application project so far?
A: It’s hard to choose because we worked on amazing smart grids, mobility research, and pilot projects around Europe. One that stands out is called DrainSpotter. It’s unique because we’re developing a solution that faces the consumers and the Distribution System Operator – in this case, AEM.
DrainSpotter is an intuitive mobile application that consumers can use to monitor their electricity usage over time, receive informative summaries of their consumer behaviour, and be automatically notified about anomalies detected by machine learning algorithms.
Through this app, AEM’s residential users eliminate excessive standby power – over 200 W. If they do this consecutively for two weeks, AEM will deliver 10% less energy in total, and 5% of customers would reduce their total energy consumption by at least 20%, and 4.2% of customers would save at least €513 off their total energy bill over 1.5 years.
Q: Looking at the entire smart grid market in Europe, how is Germany performing relatively?
A: As you’ve pointed out earlier, Germany excels in their renewable energy journey. In the first half of this year, 49% of the power used in Germany was generated from renewable sources – that translates into a growth in smart grid adoption. Judging from the SINTEG project, the German government seems committed to increasing smart grid technology. There’s a reliable forecast that Germany’s smart grid investment will increase to $23.6 billion between 2016 and 2026.
There’s a lot of potential in this market, especially in the applications of Electric vehicles, as the boom of EVs is coming alongside smart grids. EV charging in Germany will need to be smarter and more cost-effective as they can interact with the grid and provide Vehicle-to-Grid services using enabling platforms like our FLEXO Smart EV Charging.
Q: How important are smart meters in this innovative smart grid journey?
A: Smart meters make smart grids possible! A smart grid uses advanced metering infrastructure (AMI) (which consists of smart meters, sensors, communications protocols and data management systems) to monitor and control energy demand, distribution, and generation in near real-time.
We need more smart meters to enable our innovative grid systems to make accurate decisions and predictions from the data generated at these smart meter points. For example, the AI algorithms we create in Hive Power are made possible by the enormous amount of data collected from smart meters.
Q: Lastly, What would you say are the most important benefits of smart grids?
A: Sustainability, cost-saving, and energy decentralization!
Having sustainable earth is the grand reason why we are promoting renewable energy sources; we want to reduce greenhouse gas emissions. Smart grids make it possible to effectively manage and optimize the mix of these variable sources of energy without interrupting the energy supply. Consequently, smart grids save energy consumers and producers a lot of costs through proper grid balancing, voltage and frequency anomaly detection, and demand response.
Lastly, smart grids make it possible for us to have integrated microgrids. So homes or communities can produce renewable energy, manage their energy, and sell and buy from the main grid as needed. Sounds impressive, right? We are active in this field and making outstanding contributions to projects around Europe with our FLEXO Community Manager.
Thank you Mr. Corbellini for the exciting interview – we at magility look forward to following the developments of Hive Power further.
Magility’s vision of the future
Smart grid technology is booming, and the federal government is offering incentives for implementation. In addition, smart meter installations are expected to increase. As the cumulative market capitalization will increase exponentially in the coming years, this could be the beginning of a new era.
The smart grids of the future could also solve the problem of charging stations for electric vehicles. But they are not only valuable for closing the gap between supply and demand for intermittent renewable energy sources.
With sufficiently intelligent power grids, power spikes and the frequency of power outages can be prevented. Once this technology is fully installed, including in the field, it will also be able to significantly reduce energy costs and facilitate real-time data control and large-scale charging.
At Magility, we are watching these exciting developments and will keep you updated.
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by Julia Riemer | Aug 3, 2022 | Future Trends, Market development & Trends, strategy in change
Rapid and disruptive developments are repeatedly taking place in the mobility industry. One such change is the digital business transformation in the automotive industry. Increasing connectivity, the IoT, Mobility as a Service (MaaS) and Software as a Service (SaaS), the implementation of new features and services or apps, these are all elements of this business transformation. It evokes increased customer expectations, which manufacturers are responding to by focusing more on the consumer experience. And it requires new regulations for technical areas, which are joined by those for the environmental compatibility of corporate activities. Both together are drivers of investments in digitization.
Automotive experts predict that connected vehicles, smart factories (Industry 4.0) and a wealth of available customer data will drive this development. According to Frost & Sullivan’s Future of Mobility report, IT spending will rise from $38 billion in 2015 to more than $168 billion in 2025.
What can we expect from the digital business transformation in the automotive industry?
A look at history shows that some central aspects of the buying experience in the automotive industry have hardly changed over a long period of time. E-commerce has long been available to dealers and customers for the sale or purchase of new cars. Nevertheless, most customers preferred the traditional buying experience to the digital one. Even the introduction of digital tools such as iPads in showrooms has hardly changed customer behavior.
Now in 2022, customers of all provenance are increasingly willing to make their purchases, including car purchases, online. Automotive companies of all types, whether they operate offline, B2C, or B2B in eCommerce, will seek to further enhance the digital buying experience and further connect with customers digitally, whether through social media, an app, or a website.
The consumer experience is also the focus in the further development of the automobile itself. The car, which used to end with the body, is becoming a software-defined car, i.e., a software-centric electronic device on wheels that can communicate with the infrastructure and the back end, contains AI applications, can be updated over the air (OTA), and no longer has much to do with the way a traditional vehicle functions.
Challenges of digitalization in the automotive industry
Most initiatives to manage technological change in the automotive industry revolve around technology-driven trends and customer requirements and remaining competitive. Trends such as digital transformation in manufacturing, concern for the environment, increased requirements for software solutions, mobility-as-a-service and predictive analytics bring numerous benefits, but also present the industry with at least as many challenges. We have summarized some of them.
Investments
In the current difficult economic climate, maintaining liquidity and risk managing are of particular importance.
Companies investing in the digitization of the automotive industry need to focus on the most valuable use cases with the highest ROI. Predicting the ROI of new technologies and identifying optimal use cases in the automotive industry will remain one of the biggest challenges.
Just a few years ago, autonomous vehicles were heralded in the press as the biggest game changer. Since then, the outlook of seeing fully autonomous vehicles on the road has shifted significantly into the future. A 2020 Deloitte survey found that most consumers in Germany (67%) and Japan (61%) are not willing to pay more than $500 to equip their cars with autonomous vehicle technologies.
Similarly, innovative powertrain technologies. 58% of German and 54% of U.S. consumers said they would not pay more than $500 for alternative fuel engines. While there are advocates for these technological advancements, the uncertain investment climate and concurrent unclear customer demand for the technology remain among the biggest obstacles.
Resistance to change
The automotive industry could do more to drive critical transformative initiatives and business models. While the range of electric cars is increasing, range anxiety remains a real problem. More and better communication would be needed here. Also, broader initiatives by the automotive industry and its associations to promote a global or at least nationwide charging infrastructure could be envisioned. The ongoing debate about whether charging infrastructure should be the responsibility of OEMs or the government could be used for this purpose.
While the automotive aftermarket has benefited from B2C e-commerce for a long time, digital commerce has been sporadic in other areas of the automotive industry. Manufacturers face similar challenges.
Customer centricity
According to a Qualtrics study, the lack of customer centricity is an urgent challenge for the digital transformation of automotive retail.
Approaches to solving this problem should ensure that the personal experience at the dealership and the digital experience on any device produce similar customer experiences. The growing number of digital natives are sensitive to these experiences, and companies need to rethink how their relationships with prospects, customers, dealers, suppliers, and vendors can help to improve the overall experience of the car owner.
[infobox headline=”At a glance”]
- Digital buying experiences in general, but especially in the context of Software-Defined Car, are shaping business transformation in the automotive industry
- Technology transformation struggles with challenges in investment, resistance to changes and customer centricity
- Five trends are significantly influencing digital transformation in the automotive industry: environment and sustainability, connectivity, autonomy, digital commerce and augmented reality
- Although the journey of business transformation requires a lot, the benefits outweigh the risks, such as innovation and expansion
[/infobox]
Examples of digital business transformation in the automotive industry
The automotive sector already offers excellent examples of digital transformation: from product innovations to operational changes and customer-focused improvements. Here are some examples of digital transformation in the automotive industry:
- Tesla has long been a pioneer in the use of artificial intelligence and Big Data. Since 2014, the company has been collecting data from drivers using onboard sensors and was able to roll out a wireless update that improved the accuracy of its Autopilot software.
- Volvo’s Polestar brand was named the best positioned car brand for online sales. Like Tesla’s models, the Polestar 1 and Polestar 2 are only available online. However, Volvo also maintains dedicated “Spaces” at physical locations at partner plants.
- BMW has introduced an IoT platform at its Regensburg plant with great success. It enabled the company to cut the time needed to roll out new applications by 80% and reduce quality control issues by 5%.
- Volkswagen partnered with AR-based application developers to tag auto parts with the right tools. This system, known as MARTA, increases the efficiency of service technicians.
- One example of overcoming the limitations of traditional offline business is TruPar, a wholesaler of forklift parts that has future-proofed its operations with unified eCommerce, CRM and ERP integration.
- Mercedes-Benz recently invested 200 million euros in the Electric Software Hub in Sindelfingen, also known as the “software integration factory,” with the aim of accelerating its own transformation. Many functions relating to hardware, software, system integration and testing will be brought together there under one roof. 19 cross-functional units work there on 8 levels and 70,000 square meters of space on the electric/electronic integration process.
The 5 most influential trends for business transformation of the automotive industry
1 Environment & Sustainability Topics
The impact of human activity on the environment remains the number one global issue. Every industry must address sustainability issues and focus on sustainable technologies. Almost every major car brand already has a fully electric vehicle on offer. According to research by CNN, Volkswagen predicts it will sell 1.4 million electric cars by 2025, and it’s quite possible that electric cars will completely overtake gasoline-powered cars by 2040:
The rise of online shopping is driving sales of electric delivery trucks. In fall 2020, Amazon ordered 1,800 electric vans from Mercedes. Joining the trend of many brands to move sales to the Internet as well, automakers are offering customers a convenient experience without having to visit a dealership.
2 Connectivity
From phones to TVs to watches, most of our devices are already networked in some form, and automotive products are catching up fast. The development of infotainment systems, for example, is advancing rapidly. Cars are getting better at understanding voice commands, monitoring parts for wear based on driving behavior, and adapting to the driver’s personality.
As a digitally enhanced driving experience becomes more standard, automakers need to accelerate updates to vehicle systems. Tesla, for example, has long been a pioneer in wirelessly updating vehicle software. OEMs see significant value in remotely updatable vehicles, and their sales are expected to increase tremendously. The further development of Over the Air Updates (OTA) will continue to be a big topic we just recently reported on in an article about SUMS (Software Update Management Systems).
3 Autonomy
Machine learning and predictive driving technologies are already widely used in the automotive industry. As these technologies advance and autopilot-ranked systems are developed, the general public will warm to the idea of letting cars drive themselves.
The automotive industry is extremely data-driven, and the amount of data being transmitted by cameras, sensors and computers is increasing daily. Assisted driving is already becoming mainstream, and these technologies will soon find their way into automotive products at all price levels.
4 Digital commerce
Digital commerce technologies are transforming the automotive industry by enabling greater efficiency, cost savings and personalization. The proliferation of new tools and the wealth of available data can be better used for customer service. One example is feedback tabs or surveys on e-commerce and social media sites that can relay information directly to the dealer or manufacturer.
5 Augmented Reality
There are many applications for augmented and virtual reality functions in the automotive industry. Virtual showrooming, for example, allows customers to sit in a chair that mimics a car seat and experience in real time what it feels like to sit in the car of their dreams. Virtual prototyping and virtual configuration can help users to visualize the final product and to understand how all the parts connect.
Service departments, for example, can use augmented reality software provided by the manufacturer to make the job easier for automotive technicians. These technologies can be used not only by OEMs, but also by service departments in the insurance and used car industries.
What are the benefits of digital transformation in the automotive industry?
As digital technologies evolve all around us, manufacturers are increasingly at the crossroads: transform and evolve, or stick with the tried and true? In the long term, digital business transformation offers many benefits, including
- Streamlining supply management in automotive production and facilitating a networked supply chain.
- Innovation of vehicle performance and design
- Expansion into new markets with the sale of automotive parts
- Omnichannel sales and customer service experience
- After-sales support and customer satisfaction monitoring
How can you get started with digital transformation?
Today, more than ever, companies need to stay ahead of the curve and get into the minds of their customers faster than their competitors. They need to identify their current and future needs and work with the right technology partner to meet them. They also need to streamline internal processes, maintain and grow relationships, and reduce costs. Magility helps your company to master the challenges in your industry and transform your brand using the digital revolution.
Enable digital transformation in your automotive business today
The pressure to go digital requires automotive companies to collaborate and partner with technology solution providers. Make digital transformation a core, inseparable part of your business, regardless of which area of the automotive industry you are operating in.
At magility, we’re here to help. Contact us now – we’ll be happy to answer your questions. Follow us for more news also on LinkedIn. We look forward to hearing from you!
by Nada Welker | Jul 8, 2022 | Automotive Cyber Security, Automotive Industry, Cyber Security Management, Future Trends, Know-How and inspiration, Market development & Trends, News from magility, strategy in change
At the 26th International Automotive Electronics Congress 2022 in Ludwigsburg, the top industry event for electronics experts and decision-makers in the automotive sector, the focus was on the path to the software-defined car. What does it take in the automotive industry to develop the software-defined car safely, efficiently and sustainably? What are the automotive industry’s current pain points in this multi-layered challenge? What role do regulations play? Do we need cross-border standards to get there? And what role do consumer experiences play? How are the individual players in the automotive industry meeting the current challenges, and why are open source approaches and cooperation particularly important now? Many questions, but also controversial discussions, characterized the traditional congress at the Forum am Schlosspark. Despite many answers, also many questions remained unanswered. The conclusion: There is still a lot to do!
The software-defined car
Up to now, software has been and still is to a large extent very closely linked to the hardware module or electronic control unit (ECU) in the vehicle, which takes over a very specific functionality there. In the “traditional car”, the software hardly evolved during the life of a vehicle and any necessary updates required a visit to the workshop. In the software-defined car, functions are defined by the software rather than the specific hardware modules, similar to applications we run on our smartphones or computers. This allows the functions to evolve and improve throughout the life of the vehicle and even add new functions and features as necessary within the hardware limits. With the software-defined vehicle, new features and services or apps are enabled in the vehicle as needed, either individually or for a limited time. This creates multiple opportunities for new business models, and software-as-a-service becomes tangible for car users. The value of a vehicle can even be increased during its life cycle by adding features at a later stage. Manufacturers’ focus on user experience is becoming a critical success factor. Data can be transmitted over-the-air (OTA), the vehicle can communicate with the infrastructure, collect and send data to the cloud, and receive data. Mobility services, automated driving and the further development of e-mobility are only made possible by software. So the car continues to evolve into a software-centric electronic device on wheels. This no longer has much to do with the original way an automobile worked. The automotive industry is still in the midst of transformation and must open itself up to an even greater extent to market participants from and cooperations with the software and communications industry.
The most important topics and statements of the speakers
After the opening by Alfred Vollmer, Editor-in-Chief of “Automobil-Elektronik” and initiator of the Automotive Electronics Congress, Ricky Hudi took over the moderation and handed over to the first speaker of the day, Porsche CEO Oliver Blume, who spoke about Porsche’s vision of the future and appealed to the emotions of the audience. In this regard, when it came to software-defined vehicle, the use of an open operating system that works with AI and enables the vehicle to connect to different ecosystems around the world was particularly important to him. He also clearly stood for the recognition of the human factor and emphasized the importance of bringing employees along in the transformation and placing them at the center of concepts for success. After all, he said, the transformation cannot be mastered without motivated employees who share the company’s vision and brand values and understand and internalize the necessary steps on the way to the software-defined vehicle.
The future strategy at Mercedes-Benz was the focus of the keynote speech by Magnus Österberg, Head of Software at the Stuttgart-based automaker. It became quite clear: Mercedes-Benz claims market leadership in the luxury segment. The new MB.OS operating system (to go into series production in 2024) and the software development center in Sindelfingen play a decisive role in achieving the ambitious goals. However, Österberg was also critical: “We are leaders in the field of electrical engineering, but there is still a long way to go before we become market leaders in the field of software.”
The world’s largest automotive supplier has managed the transformation from a pure hardware company to a software company, said Mathias Pillin (President Cross Domain Computing Solutions at Bosch). Today, however, the biggest challenge of a Tier 1 is to make it clear to the OEM that not only hardware, but also software has an independent value. It is the software, he said, that makes it possible to process data from a connected vehicle in the quantity and quality to provide individual services and functions.
Dipti Vachani, SVP Automotive and IoT at arm, sees an interplay between hardware and software: “Software-defined vehicles need specific computing power and hardware tailored to the workload of the car. To achieve this, software development today must be integrated into the vehicle development process at a very early stage and meet different demands for performance and compatibility. This compatibility across the entire vehicle is and remains a major challenge for manufacturers. For her, the interlocking further development of hardware and software is the top priority.
Panel discussion “Semiconductors: The Base of the Software-defined Car”.
Moderated by Alfred Vollmer (Automotive Electronics), Jens Fabrowsky (Bosch), Calista Redmond (RISC-V International), Dipti Vachani (arm), Lars Reger (NXP) and Magnus Östberg (Mercedes-Benz), discussed the position of semiconductors in the automotive sector. Commenting on the reports and rumors that OEMs are now building their own chips, Lars Rieger of NXP said, “Let’s dispel the myths a bit. Tesla gets 99% of its chips from companies like us. All they have done is develop an AI accelerator.” And on semiconductor shortages, he commented, “98% of all automotive semiconductors will be above 20 nm in the next 15 years.” Arm’s Dipti Vachani emphasized that innovation has not slowed down due to Corona and that the industry is moving like never before. Magnus Östberg argued that the industry should become more professional in dealing with risks. All the panelists were equally clear that scaling must become the focus of attention.
User experience as a central feature of the software-defined vehicle
The vehicle as the ultimate mobile device: a major topic at the congress. According to Stephan Durach, SVP Connected Company Development at BMW, hardware is increasingly taking a back seat, while intuitive, natural interaction in the car is becoming more and more important. At BMW, this is implemented in the form of a virtual assistant or intelligent navigation. However, it would remain exciting to see what would happen with Apple’s Car Play system, for example, should conflicts of interest arise on the subject of user interface.
When it came to the topic of user experience, three speakers were very much in agreement: Dirk Walliser, SVP Corporate Research & Development at the ZF Group, got to the heart of the matter in his very interesting presentation. The software-defined vehicle is much more than just software. It is much more about the user experience. As far as the cost structure is concerned, however, it is still not clear who will bear the costs for additional software functions in the future: The OEM or the customer?
At Harman International, the focus is also on the consumer experience. For Christian Sobottka, President of the Automotive Division, customers rightly expect to find everything they use on their smartphones in their cars within a very short time. And Riclef Schmidt-Clausen, SVP Domain Intelligent Cockpit & Body at Cariad, noted that smartphone manufacturers clearly still lead the way in user experience. Reaching this level in the automotive industry is a major challenge, he said.
Collaboration as the key to success?
Christoph Hartung (ETAS) spoke about how this challenge could be solved quickly in his presentation, which also contained quite provocative statements: There is no more hierarchical industry than the automotive industry, and AUTOSAR (an initiative to create an open software architecture for ECUs) was founded in 2003 because the industry was “deep in the sh***” at that time. Currently, we are again in a similar situation with the further development of the user interface in the software-defined vehicle, says Hartung – but the willingness to cooperate is basically there in the industry. Karsten Michels, Head of Productline at Continental Automotive, put it similarly, but less provocatively: “Collaboration is the key, we’re all in the same boat.”
Calista Redmond, CEO of RISC-V International brought the topic of open source collaboration model to the stage with a lot of enthusiasm. RISC-V is a free and open ISA that aims to enable a new era of processor innovation through open standards collaboration.
Other presentations by top-notch speakers on exciting insights enriched the congress.
The setting and the atmosphere
For the 26th time already, the doors of the congress opened, which every year is the central meeting point for almost 600 industry experts, mainly from the automotive electrics/electronics sector. The “Great Reunion of the Industry”, as the congress is also fondly called, takes place at the Forum am Schlosspark in Ludwigsburg. For the first time, the event was held exclusively in English – whether this contributed to the quality of the congress is something we at magility critically question. Criticism was also voiced among the participants that with a proportion of German-speaking visitors of certainly at least 90%, a great deal was “lost in translation”. Visitors were able to visit the accompanying trade exhibition before the lecture rooms and find out about the latest developments from exhibitors in the industry live and make contacts. At the culinary networking event in the evening in the neighboring riding hall, the mood was relaxed; many finally saw each other in person for the first time after two years of pandemic.
We were struck this year by the slight increase in the number of female visitors, both on and off stage. With a share of about 3% of the total number of visitors, however, there is still plenty of room for improvement!

The number of female attendees was clearly reflected in the visit to the ladies’ toilets. Conclusion: At this congress the men have to queue 😉
magility Insights
We from magility met many business partners at the congress, had interesting conversations and were pleased to be able to network in person again. As always, the congress was smoothly organized. Thematically, it was more about “in the vehicle” and less about networking and infrastructure, which plays an equally important role in the software-defined vehicle for us at magility. The topic of fleet clearly came up short for us and the subject matter of the speakers has changed only minimally from the time before Corona. Cooperations are important, almost all participants agreed on that. This was also the case before Corona. However, few cooperations were presented this year, which may be an unintended side effect of the Corona pandemic with its contact restrictions.
For us from magility, the presentation by Huawei was very impressive, in which it was explained what has already been implemented and achieved there in the last 3 years. Huawei introduced its first electric car Seres Huawei Smart Selection SF5 only last year and the speed with which Huawei is on the move in the further development of intelligent automotive solutions should shake up all other market players. In their presentations the German companies talked even more about what should be implemented.
The road to the software-defined vehicle is without a doubt one of the key challenges for the German automotive industry that needs to be tackled with verve and without delay. Here in the Stuttgart metropolitan region, we have the best prerequisites for helping to shape the mobility of the future on a solid basis if we approach the new market participants with an open mind, see cooperation as an opportunity, and rely at least in part on uniform software development. Not everyone has to cook their own soup. But together we have the chance to turn the soup into a star menu! Let’s do great things together! We at magility are happy to help!