CES Las Vegas 2025: Insights into the future of technology
Our valued magility partner Ivo Rauh visited this year’s CES in Las Vegas and shared his impressions with us. During his stay, he explored 60 companies specialising in the fields of digital health, laboratory activities including software, wearables, biotechnology and mobility. In addition to established companies, numerous innovative start-ups from over 40 countries were represented, especially in Eureka Park, the home for start-ups at CES.
In the following, we would like to give you a brief insight into our stay at CES 2025. You can look forward to highlights such as the keynote speech by Nvidia CEO Jensen Huang, exciting innovations such as AI-controlled wearables and new mobility solutions for the cities of the future.
NVIDIA CEO Jensen Huang Keynote
Magility @ CES 2025: Insights into the technologies of tomorrow
The Consumer Electronics Show (CES) in Las Vegas remains a key event for technology enthusiasts and industry professionals worldwide. This year’s CES reflected important developments and changes within the technology sector. The number of participating companies was lower than in previous years, reflecting changing industry priorities and economic factors. Despite the decrease in quantity, the quality of the innovations exhibited remained high. The companies presented targeted solutions that meet current technological requirements. Above all, the event was characterised by impressive advances in the areas of mobility, cyber security and artificial intelligence (AI). The focus was increasingly on innovative technologies in emerging fields rather than traditional consumer electronics.
Mobility
One focus of CES 2025 was on the mobility of the future. Companies such as Waymo, Honda and Zeekr presented their latest autonomous vehicles, including the sixth generation Waymo model with improved sensor technology. Honda also presented its new operating system Asimo OS, which enables a customisable, AI-supported driving experience. In addition, Sony Honda Mobility presented the Afeela 1, an electric vehicle with 40 sensors for autonomous driving and an AI assistant for personalised control.
Cybersecurity
With the increasing networking of devices, cyber security is becoming even more important. LG Innotek presented new camera systems for vehicles that improve the safety of drivers and passengers. Bosch presented a cloud-based platform that sends wrong-way driver alerts in real time. Goodyear integrated SightLine, a safety solution in tyres that analyses road conditions and optimises braking behaviour.
Artificial intelligence
AI was present in various areas. Nvidia announced the new GeForce RTX 50 series and presented the DIGITS project, a personal AI supercomputing platform. AI-controlled wearables and household appliances were also in the spotlight. Samsung presented its new ‘Home AI’, which intelligently networks smart home devices and creates customised routines. LG presented ‘FURON’, an AI platform that combines large voice models with real-time room sensors to make the smart home even more intuitive.
Consumer electronics
The focus shifted away from traditional televisions towards immersive experiences. New displays with AI-supported functions were presented that automatically optimise content and provide viewers with targeted information. Samsung presented new televisions with click-to-search functions that provide information about objects on the screen.
Competition in the TIC sector
Companies such as Element, Intertek and SGS emphasised the relevance of testing, inspection and certification (TIC) for innovations. Certification is becoming increasingly important, especially in the field of autonomous driving and networked infrastructure.
New dynamics and focus areas
AI in medical applications
AI-driven solutions in the healthcare sector were a key topic. Applications ranged from diagnostic tools to wearables that record vital data in real time. Nvidia played a key role in medical innovations with its AI infrastructure.
Digital health
Digital healthcare solutions, including telemedicine platforms and AI-supported patient monitoring, are becoming increasingly important. In some countries, digital therapeutics have already been approved as an alternative to pharmaceutical products and are reimbursed.
Biotechnology
The focus was on innovations to support people with disabilities. From AI-controlled hearing aids to sophisticated prostheses, advances in the field of biotechnology showed how technology can break down barriers.
Wearable technology
AI-powered wearables have been further developed and are approaching clinical applications. Particular emphasis was placed on how Nvidia technology is helping to perform complex data analyses in real time.
Magility perspective: Innovation & sustainability as a success factor
CES 2025 made it clear once again that technological innovations will profoundly change our concept of mobility and energy. However, companies are faced with the challenge of not only adapting these developments, but also actively integrating them into sustainable business models. Magility supports companies in this transformation with targeted strategy consulting that combines technological innovations, sustainability and regulatory requirements.
ESG & decarbonization:
The future of mobility will not only be shaped by technological advances, but also by sustainability requirements. The advances in bidirectional charging infrastructures, AI-optimized energy systems and CO₂-reducing materials presented at CES show that ESG criteria are increasingly an integral part of successful business models. Magility helps companies to not only perceive and deal with decarbonization as an obligation, but to use it as an innovative and competitive advantage.
Mobility & energy transformation:
From software-defined vehicles (SDVs) and AI-supported driver assistance systems to new charging and energy storage solutions – CES showed that mobility and energy are increasingly converging. The Honda 0 Series with bidirectional charging and the NVIDIA DRIVE Thor platform for energy efficiency optimization underline the fact that sustainable mobility is no longer just a vision, but a reality. Magility supports companies in transforming such innovations into marketable solutions and building sustainable value chains.
High-tech consulting:
Software is increasingly becoming a key differentiator in the automotive industry. Platforms such as Bosch’s Software-Defined Vehicle (SDV) solution or Valeo’s anSWer Studio platform make it clear that data-driven business models will determine market success. Magility helps companies to strategically shape this transformation – be it through AI roadmaps, technology analyses and the selection of the right technologies for the company.
Start-up consulting:
Innovative start-ups are driving change, as the CES Eureka Park with over 40 countries once again proved. Especially in the field of autonomous mobility and intelligent energy ecosystems, disruptive solutions are emerging that are redefining traditional markets. Magility supports start-ups and companies in identifying such technologies at an early stage, forging strategic partnerships and leveraging their innovative strength for sustainable growth.
CES 2025 has shown:
The future of mobility is digital, sustainable and connected. Magility accompanies companies on this path – with a consulting approach that combines technological excellence with sustainable, economic success.
Which innovations have inspired you? Feel free to share your impressions and questions by email or LinkedIn or contact us directly – we look forward to the exchange!