Our valued magility partner Ivo Rauh visited this year’s CES in Las Vegas and shared his impressions with us. During his stay, he explored 60 companies specialising in the fields of digital health, laboratory activities including software, wearables, biotechnology and mobility. In addition to established companies, numerous innovative start-ups from over 40 countries were represented, especially in Eureka Park, the home for start-ups at CES.
In the following, we would like to give you a brief insight into our stay at CES 2025. You can look forward to highlights such as the keynote speech by Nvidia CEO Jensen Huang, exciting innovations such as AI-controlled wearables and new mobility solutions for the cities of the future.
Magility @ CES 2025: Insights into the technologies of tomorrow
The Consumer Electronics Show (CES) in Las Vegas remains a key event for technology enthusiasts and industry professionals worldwide. This year’s CES reflected important developments and changes within the technology sector. The number of participating companies was lower than in previous years, reflecting changing industry priorities and economic factors. Despite the decrease in quantity, the quality of the innovations exhibited remained high. The companies presented targeted solutions that meet current technological requirements. Above all, the event was characterised by impressive advances in the areas of mobility, cyber security and artificial intelligence (AI). The focus was increasingly on innovative technologies in emerging fields rather than traditional consumer electronics.
Mobility
One focus of CES 2025 was on the mobility of the future. Companies such as Waymo, Honda and Zeekr presented their latest autonomous vehicles, including the sixth generation Waymo model with improved sensor technology. Honda also presented its new operating system Asimo OS, which enables a customisable, AI-supported driving experience. In addition, Sony Honda Mobility presented the Afeela 1, an electric vehicle with 40 sensors for autonomous driving and an AI assistant for personalised control.
Cybersecurity
With the increasing networking of devices, cyber security is becoming even more important. LG Innotek presented new camera systems for vehicles that improve the safety of drivers and passengers. Bosch presented a cloud-based platform that sends wrong-way driver alerts in real time. Goodyear integrated SightLine, a safety solution in tyres that analyses road conditions and optimises braking behaviour.
Artificial intelligence
AI was present in various areas. Nvidia announced the new GeForce RTX 50 series and presented the DIGITS project, a personal AI supercomputing platform. AI-controlled wearables and household appliances were also in the spotlight. Samsung presented its new ‘Home AI’, which intelligently networks smart home devices and creates customised routines. LG presented ‘FURON’, an AI platform that combines large voice models with real-time room sensors to make the smart home even more intuitive.
Consumer electronics
The focus shifted away from traditional televisions towards immersive experiences. New displays with AI-supported functions were presented that automatically optimise content and provide viewers with targeted information. Samsung presented new televisions with click-to-search functions that provide information about objects on the screen.
Competition in the TIC sector
Companies such as Element, Intertek and SGS emphasised the relevance of testing, inspection and certification (TIC) for innovations. Certification is becoming increasingly important, especially in the field of autonomous driving and networked infrastructure.
New dynamics and focus areas
AI in medical applications
AI-driven solutions in the healthcare sector were a key topic. Applications ranged from diagnostic tools to wearables that record vital data in real time. Nvidia played a key role in medical innovations with its AI infrastructure.
Digital health
Digital healthcare solutions, including telemedicine platforms and AI-supported patient monitoring, are becoming increasingly important. In some countries, digital therapeutics have already been approved as an alternative to pharmaceutical products and are reimbursed.
Biotechnology
The focus was on innovations to support people with disabilities. From AI-controlled hearing aids to sophisticated prostheses, advances in the field of biotechnology showed how technology can break down barriers.
Wearable technology
AI-powered wearables have been further developed and are approaching clinical applications. Particular emphasis was placed on how Nvidia technology is helping to perform complex data analyses in real time.
Conclusion
CES 2025 highlighted a change in the technology landscape. While traditional consumer electronics are increasingly taking a back seat, transformative technologies such as AI, mobility and cybersecurity are taking centre stage. Nvidia’s leading role in AI development stood out in particular, driving progress in several sectors. New partnerships, such as the one between Siemens and JetZero to develop a revolutionary aircraft design, emphasise the importance of collaboration for technological innovation.
CES 2025 provides clear impetus for a sustainable, safe and smart future. With dynamic advances in AI-powered medical applications, connected mobility and smart home technologies, the show was an impressive preview of what we can expect in the coming years.
Which innovations excited you? Feel free to share your impressions and questions via email or LinkedIn or contact us directly – we look forward to exchanging ideas!